Store Intelligence · location #137
Four States Furniture — Ashley HomeStore Decatur
611 W. Ford Street · Decatur, TX 76234 · BRANCH · Market tier 2 · Contact: Paul Wilson
Four States Furniture — member since Feb 24, 2017
Modeled visits / day
82
band: Low
Cumulative modeled visits
50,212
611 days modeled
Weather sensitivity
13.1%
Moderate · 111 adverse days
Severe weather days
55
53.5 in rain · 7.4 in snow
Modeled foot traffic
Last 180 days of modeled daily visits
Modeled Sales — Demo Data
Loading demo sales for this location
Weekday pattern
Average modeled visits by day of week
Observed condition mix
Share of days by weather condition group
- Cloudy47% · 290d
- Rain40% · 242d
- Clear12% · 72d
- Snow1% · 7d
Weather vs modeled demand
Daily high temperature against modeled visits
Monthly history
Modeled traffic alongside observed weather
| Month | Visits | Per day | Avg high | Rain | Snow | Severe |
|---|---|---|---|---|---|---|
| Jan '25 | 2,654 | 86 | 50.8 | 1.61 | 5.98 | 1 |
| Feb '25 | 2,450 | 88 | 60.0 | 0.95 | 0.00 | 0 |
| Mar '25 | 2,872 | 93 | 75.3 | 1.81 | 0.00 | 1 |
| Apr '25 | 2,312 | 77 | 77.5 | 6.91 | 0.00 | 1 |
| May '25 | 2,696 | 87 | 81.9 | 4.97 | 0.00 | 1 |
| Jun '25 | 2,266 | 76 | 89.5 | 5.13 | 0.00 | 1 |
| Jul '25 | 2,420 | 78 | 92.9 | 1.92 | 0.00 | 5 |
| Aug '25 | 2,543 | 82 | 93.5 | 2.86 | 0.00 | 5 |
| Sep '25 | 2,361 | 79 | 89.0 | 0.73 | 0.00 | 0 |
| Oct '25 | 2,427 | 78 | 82.4 | 1.13 | 0.00 | 0 |
| Nov '25 | 2,681 | 89 | 72.1 | 3.54 | 0.00 | 2 |
| Dec '25 | 2,546 | 82 | 61.9 | 0.16 | 0.00 | 0 |
| Jan '26 | 2,730 | 88 | 54.4 | 1.54 | 1.43 | 0 |
| Feb '26 | 2,437 | 87 | 69.4 | 1.13 | 0.00 | 1 |
| Mar '26 | 2,813 | 91 | 76.8 | 2.45 | 0.00 | 1 |
| Apr '26 | 2,282 | 76 | 77.1 | 5.29 | 0.00 | 0 |
| May '26 | 2,676 | 86 | 81.8 | 5.37 | 0.00 | 1 |
| Jun '26 | 2,265 | 76 | 90.6 | 3.75 | 0.00 | 0 |
| Jul '26 | 2,330 | 75 | 97.6 | 1.89 | 0.00 | 10 |
| Aug '26 | 2,254 | 73 | 101.8 | 0.19 | 0.00 | 25 |
| Sep '26 | 197 | 66 | 97.5 | 0.20 | 0.00 | 0 |
Last 14 days
Model decomposition — every factor is stored per day
| Date | Visits | Base | Wx × | Condition |
|---|---|---|---|---|
| Sep 3, 2026 | 69 | 81 | 0.94 | Rain |
| Sep 2, 2026 | 66 | 81 | 0.96 | Rain |
| Sep 1, 2026 | 62 | 81 | 0.93 | Rain |
| Aug 31, 2026 | 57 | 81 | 0.88 | Cloudysevere |
| Aug 30, 2026 | 70 | 81 | 0.87 | Clearsevere |
| Aug 29, 2026 | 119 | 81 | 0.87 | Clearsevere |
| Aug 28, 2026 | 85 | 81 | 0.87 | Cloudysevere |
| Aug 27, 2026 | 66 | 81 | 0.96 | Cloudy |
| Aug 26, 2026 | 58 | 81 | 0.83 | Rainsevere |
| Aug 25, 2026 | 53 | 81 | 0.84 | Rainsevere |
| Aug 24, 2026 | 53 | 81 | 0.84 | Cloudysevere |
| Aug 23, 2026 | 62 | 81 | 0.84 | Cloudysevere |
| Aug 22, 2026 | 104 | 81 | 0.84 | Cloudysevere |
| Aug 21, 2026 | 80 | 81 | 0.84 | Cloudysevere |
Member locations
8 locations under Four States Furniture
- Four States FurnitureTexarkana, TX · MAIN
- America's MattressTexarkana, TX · BRANCH
- Ashley HomeStoreParis, TX · BRANCH
- Ashley HomeStoreTexarkana, TX · BRANCH
- Ashley HomeStore DecaturDecatur, TX · BRANCH
- Ashley HomeStore GreenvilleGreenville, TX · BRANCH
- Ashley HomeStore ShermanSherman, TX · BRANCH
- Four States FurnitureHope, AR · BRANCH
30-day modeled average 71 vs prior 30 days 73 (-2.7%). Benign-weather average 84 vs adverse-weather average 73.