Store Intelligence · location #216
Gustafson Furn. & Matt. — Gustafson's Furn. & Matt.
6651 E. State Street · Rockford, IL 61108 · MAIN · Market tier 2 · Contact: Chrisopher Gustafson
Gustafson Furn. & Matt. — member since May 27, 2004
Modeled visits / day
120
band: Normal
Cumulative modeled visits
73,624
611 days modeled
Weather sensitivity
15.3%
Moderate · 115 adverse days
Severe weather days
45
59.1 in rain · 37.1 in snow
Modeled foot traffic
Last 180 days of modeled daily visits
Modeled Sales — Demo Data
Loading demo sales for this location
Weekday pattern
Average modeled visits by day of week
Observed condition mix
Share of days by weather condition group
- Cloudy42% · 259d
- Rain40% · 247d
- Snow14% · 84d
- Clear3% · 21d
Weather vs modeled demand
Daily high temperature against modeled visits
Monthly history
Modeled traffic alongside observed weather
| Month | Visits | Per day | Avg high | Rain | Snow | Severe |
|---|---|---|---|---|---|---|
| Jan '25 | 3,895 | 126 | 28.2 | 0.47 | 1.90 | 6 |
| Feb '25 | 3,493 | 125 | 30.9 | 0.71 | 3.78 | 8 |
| Mar '25 | 4,194 | 135 | 53.2 | 3.67 | 2.76 | 0 |
| Apr '25 | 3,450 | 115 | 59.9 | 2.98 | 0.17 | 0 |
| May '25 | 4,059 | 131 | 68.8 | 2.61 | 0.00 | 0 |
| Jun '25 | 3,362 | 112 | 81.8 | 4.06 | 0.00 | 1 |
| Jul '25 | 3,557 | 115 | 82.7 | 5.18 | 0.00 | 2 |
| Aug '25 | 3,848 | 124 | 78.8 | 2.34 | 0.00 | 0 |
| Sep '25 | 3,476 | 116 | 77.4 | 1.10 | 0.00 | 0 |
| Oct '25 | 3,567 | 115 | 65.7 | 2.38 | 0.00 | 1 |
| Nov '25 | 3,812 | 127 | 47.7 | 2.09 | 9.01 | 1 |
| Dec '25 | 3,506 | 113 | 31.3 | 2.52 | 6.64 | 6 |
| Jan '26 | 3,655 | 118 | 25.8 | 1.24 | 4.85 | 12 |
| Feb '26 | 3,515 | 126 | 40.7 | 0.56 | 0.88 | 2 |
| Mar '26 | 3,982 | 128 | 52.7 | 3.16 | 5.62 | 2 |
| Apr '26 | 3,376 | 113 | 63.1 | 7.27 | 0.83 | 2 |
| May '26 | 4,042 | 130 | 69.7 | 0.87 | 0.63 | 0 |
| Jun '26 | 3,347 | 112 | 77.0 | 5.90 | 0.00 | 0 |
| Jul '26 | 3,617 | 117 | 83.2 | 3.60 | 0.00 | 1 |
| Aug '26 | 3,586 | 116 | 78.6 | 6.18 | 0.00 | 1 |
| Sep '26 | 285 | 95 | 89.3 | 0.17 | 0.00 | 0 |
Last 14 days
Model decomposition — every factor is stored per day
| Date | Visits | Base | Wx × | Condition |
|---|---|---|---|---|
| Sep 3, 2026 | 103 | 120 | 0.94 | Rain |
| Sep 2, 2026 | 88 | 120 | 0.95 | Rain |
| Sep 1, 2026 | 94 | 120 | 1.00 | Rain |
| Aug 31, 2026 | 92 | 120 | 0.95 | Rain |
| Aug 30, 2026 | 101 | 120 | 0.92 | Rain |
| Aug 29, 2026 | 180 | 120 | 0.95 | Rain |
| Aug 28, 2026 | 143 | 120 | 1.00 | Cloudy |
| Aug 27, 2026 | 105 | 120 | 1.00 | Rain |
| Aug 26, 2026 | 101 | 120 | 0.95 | Rain |
| Aug 25, 2026 | 95 | 120 | 1.00 | Cloudy |
| Aug 24, 2026 | 97 | 120 | 1.00 | Cloudy |
| Aug 23, 2026 | 109 | 120 | 1.00 | Cloudy |
| Aug 22, 2026 | 195 | 120 | 1.04 | Clear |
| Aug 21, 2026 | 128 | 120 | 0.94 | Rain |
Member locations
1 location under Gustafson Furn. & Matt.
- Gustafson's Furn. & Matt.Rockford, IL · MAIN
30-day modeled average 114 vs prior 30 days 113 (+0.9%). Benign-weather average 124 vs adverse-weather average 105.