Store Intelligence · location #120
Ernie's in Ceresco — Ernie's Mattress 1st
8601 South 30th Street · Lincoln, NE 68516 · BRANCH · Market tier 1 · Contact: Tyler Swanson
Ernie's in Ceresco — member since May 9, 1994
Modeled visits / day
48
band: Very Low
Cumulative modeled visits
29,114
611 days modeled
Weather sensitivity
8.3%
Moderate · 88 adverse days
Severe weather days
35
54.5 in rain · 27.7 in snow
Modeled foot traffic
Last 180 days of modeled daily visits
Modeled Sales — Demo Data
Loading demo sales for this location
Weekday pattern
Average modeled visits by day of week
Observed condition mix
Share of days by weather condition group
- Cloudy52% · 319d
- Rain35% · 214d
- Snow8% · 46d
- Clear5% · 32d
Weather vs modeled demand
Daily high temperature against modeled visits
Monthly history
Modeled traffic alongside observed weather
| Month | Visits | Per day | Avg high | Rain | Snow | Severe |
|---|---|---|---|---|---|---|
| Jan '25 | 1,538 | 50 | 33.3 | 0.25 | 1.63 | 3 |
| Feb '25 | 1,351 | 48 | 32.6 | 0.70 | 4.85 | 8 |
| Mar '25 | 1,654 | 53 | 57.4 | 2.89 | 9.89 | 2 |
| Apr '25 | 1,364 | 45 | 64.7 | 2.33 | 0.00 | 1 |
| May '25 | 1,577 | 51 | 73.8 | 3.43 | 0.00 | 1 |
| Jun '25 | 1,313 | 44 | 86.5 | 3.02 | 0.00 | 2 |
| Jul '25 | 1,410 | 45 | 87.7 | 3.35 | 0.00 | 0 |
| Aug '25 | 1,492 | 48 | 84.4 | 3.46 | 0.00 | 0 |
| Sep '25 | 1,342 | 45 | 77.3 | 3.79 | 0.00 | 2 |
| Oct '25 | 1,394 | 45 | 68.0 | 3.61 | 0.00 | 1 |
| Nov '25 | 1,548 | 52 | 52.5 | 0.90 | 2.56 | 1 |
| Dec '25 | 1,449 | 47 | 42.6 | 0.29 | 1.08 | 0 |
| Jan '26 | 1,538 | 50 | 35.1 | 1.10 | 1.49 | 5 |
| Feb '26 | 1,385 | 49 | 49.7 | 0.41 | 2.81 | 2 |
| Mar '26 | 1,599 | 52 | 63.4 | 1.82 | 2.32 | 1 |
| Apr '26 | 1,338 | 45 | 67.0 | 4.36 | 1.10 | 1 |
| May '26 | 1,560 | 50 | 77.3 | 3.64 | 0.00 | 1 |
| Jun '26 | 1,294 | 43 | 83.1 | 5.28 | 0.00 | 1 |
| Jul '26 | 1,417 | 46 | 88.5 | 3.28 | 0.00 | 1 |
| Aug '26 | 1,433 | 46 | 85.0 | 6.60 | 0.00 | 2 |
| Sep '26 | 118 | 39 | 97.4 | 0.00 | 0.00 | 0 |
Last 14 days
Model decomposition — every factor is stored per day
| Date | Visits | Base | Wx × | Condition |
|---|---|---|---|---|
| Sep 3, 2026 | 42 | 55 | 0.98 | Cloudy |
| Sep 2, 2026 | 39 | 55 | 0.97 | Cloudy |
| Sep 1, 2026 | 37 | 55 | 1.00 | Cloudy |
| Aug 31, 2026 | 35 | 55 | 1.00 | Rain |
| Aug 30, 2026 | 46 | 55 | 1.00 | Rain |
| Aug 29, 2026 | 70 | 55 | 0.94 | Rain |
| Aug 28, 2026 | 55 | 55 | 0.96 | Rain |
| Aug 27, 2026 | 43 | 55 | 1.00 | Cloudy |
| Aug 26, 2026 | 40 | 55 | 1.00 | Cloudy |
| Aug 25, 2026 | 38 | 55 | 0.96 | Rain |
| Aug 24, 2026 | 37 | 55 | 0.95 | Rain |
| Aug 23, 2026 | 44 | 55 | 0.95 | Rain |
| Aug 22, 2026 | 79 | 55 | 1.00 | Rain |
| Aug 21, 2026 | 50 | 55 | 0.96 | Rain |
Member locations
2 locations under Ernie's in Ceresco
- Ernie's in CerescoCeresco, NE · MAIN
- Ernie's Mattress 1stLincoln, NE · BRANCH
30-day modeled average 45 vs prior 30 days 45 (0.0%). Benign-weather average 48 vs adverse-weather average 44.