Store Intelligence · location #123
Factory Direct Furn. — Factory Direct Furniture
P.O. Box 696 · Hutchinson, MN 55350 · MAIN · Market tier 2 · Contact: Keith Heikes
Factory Direct Furn. — member since Nov 19, 2009 · roster address is a PO box; pin uses the ZIP centroid
Modeled visits / day
90
band: Low
Cumulative modeled visits
55,252
611 days modeled
Weather sensitivity
16.0%
Moderate · 150 adverse days
Severe weather days
84
56.6 in rain · 46.1 in snow
Modeled foot traffic
Last 180 days of modeled daily visits
Modeled Sales — Demo Data
Loading demo sales for this location
Weekday pattern
Average modeled visits by day of week
Observed condition mix
Share of days by weather condition group
- Cloudy47% · 287d
- Rain37% · 227d
- Snow13% · 81d
- Clear3% · 16d
Weather vs modeled demand
Daily high temperature against modeled visits
Monthly history
Modeled traffic alongside observed weather
| Month | Visits | Per day | Avg high | Rain | Snow | Severe |
|---|---|---|---|---|---|---|
| Jan '25 | 2,848 | 92 | 23.2 | 0.14 | 0.99 | 15 |
| Feb '25 | 2,489 | 89 | 22.5 | 0.52 | 2.89 | 16 |
| Mar '25 | 3,093 | 100 | 49.2 | 2.82 | 4.99 | 0 |
| Apr '25 | 2,577 | 86 | 55.8 | 3.83 | 2.51 | 2 |
| May '25 | 3,061 | 99 | 69.7 | 3.23 | 0.00 | 1 |
| Jun '25 | 2,491 | 83 | 76.4 | 9.94 | 0.00 | 3 |
| Jul '25 | 2,738 | 88 | 80.5 | 5.52 | 0.00 | 1 |
| Aug '25 | 2,918 | 94 | 76.8 | 2.64 | 0.00 | 0 |
| Sep '25 | 2,622 | 87 | 74.7 | 3.10 | 0.00 | 0 |
| Oct '25 | 2,690 | 87 | 62.4 | 3.42 | 0.00 | 0 |
| Nov '25 | 2,945 | 98 | 44.4 | 0.96 | 4.41 | 2 |
| Dec '25 | 2,456 | 79 | 26.4 | 1.77 | 10.47 | 18 |
| Jan '26 | 2,769 | 89 | 19.6 | 0.70 | 2.15 | 16 |
| Feb '26 | 2,620 | 94 | 33.8 | 0.93 | 5.68 | 4 |
| Mar '26 | 3,012 | 97 | 46.1 | 2.03 | 8.35 | 3 |
| Apr '26 | 2,457 | 82 | 56.1 | 4.79 | 3.67 | 2 |
| May '26 | 3,067 | 99 | 69.1 | 1.86 | 0.00 | 0 |
| Jun '26 | 2,553 | 85 | 77.9 | 3.50 | 0.00 | 0 |
| Jul '26 | 2,776 | 90 | 83.8 | 2.79 | 0.00 | 1 |
| Aug '26 | 2,859 | 92 | 79.5 | 1.05 | 0.00 | 0 |
| Sep '26 | 211 | 70 | 86.0 | 1.03 | 0.00 | 0 |
Last 14 days
Model decomposition — every factor is stored per day
| Date | Visits | Base | Wx × | Condition |
|---|---|---|---|---|
| Sep 3, 2026 | 70 | 92 | 0.85 | Rain |
| Sep 2, 2026 | 75 | 92 | 0.93 | Rain |
| Sep 1, 2026 | 66 | 92 | 0.93 | Rain |
| Aug 31, 2026 | 69 | 92 | 1.00 | Cloudy |
| Aug 30, 2026 | 78 | 92 | 0.94 | Rain |
| Aug 29, 2026 | 140 | 92 | 0.92 | Rain |
| Aug 28, 2026 | 105 | 92 | 1.00 | Cloudy |
| Aug 27, 2026 | 88 | 92 | 1.00 | Clear |
| Aug 26, 2026 | 79 | 92 | 1.00 | Cloudy |
| Aug 25, 2026 | 73 | 92 | 1.00 | Rain |
| Aug 24, 2026 | 68 | 92 | 0.94 | Rain |
| Aug 23, 2026 | 85 | 92 | 1.00 | Cloudy |
| Aug 22, 2026 | 148 | 92 | 1.00 | Cloudy |
| Aug 21, 2026 | 116 | 92 | 1.00 | Cloudy |
Member locations
2 locations under Factory Direct Furn.
- Factory Direct FurnitureHutchinson, MN · MAIN
- Ashley Furniture HomeStoreHutchinson, MN · BRANCH
30-day modeled average 90 vs prior 30 days 88 (+2.3%). Benign-weather average 94 vs adverse-weather average 79.