Store Intelligence · location #141
Frazier & Son — Frazier & Son Furniture
233 Old Homestead Hwy. · Swanzey, NH 03446 · MAIN · Market tier 1 · Contact: Jacquelyn Trombly
Frazier & Son — member since Sep 26, 2007
Modeled visits / day
52
band: Very Low
Cumulative modeled visits
31,605
611 days modeled
Weather sensitivity
9.4%
Moderate · 149 adverse days
Severe weather days
57
71.2 in rain · 73.0 in snow
Modeled foot traffic
Last 180 days of modeled daily visits
Modeled Sales — Demo Data
Loading demo sales for this location
Weekday pattern
Average modeled visits by day of week
Observed condition mix
Share of days by weather condition group
- Cloudy44% · 269d
- Rain40% · 244d
- Snow15% · 92d
- Clear1% · 6d
Weather vs modeled demand
Daily high temperature against modeled visits
Monthly history
Modeled traffic alongside observed weather
| Month | Visits | Per day | Avg high | Rain | Snow | Severe |
|---|---|---|---|---|---|---|
| Jan '25 | 1,637 | 53 | 28.6 | 1.74 | 7.44 | 5 |
| Feb '25 | 1,390 | 50 | 32.4 | 3.70 | 14.11 | 11 |
| Mar '25 | 1,808 | 58 | 47.8 | 3.62 | 1.10 | 3 |
| Apr '25 | 1,435 | 48 | 57.5 | 4.60 | 4.38 | 2 |
| May '25 | 1,701 | 55 | 65.2 | 8.72 | 0.00 | 2 |
| Jun '25 | 1,434 | 48 | 77.0 | 4.46 | 0.00 | 1 |
| Jul '25 | 1,553 | 50 | 83.3 | 4.18 | 0.00 | 1 |
| Aug '25 | 1,657 | 53 | 78.6 | 1.60 | 0.00 | 0 |
| Sep '25 | 1,506 | 50 | 73.9 | 2.31 | 0.00 | 0 |
| Oct '25 | 1,526 | 49 | 60.9 | 4.74 | 0.00 | 1 |
| Nov '25 | 1,717 | 57 | 45.5 | 2.58 | 1.08 | 0 |
| Dec '25 | 1,505 | 49 | 32.3 | 3.35 | 11.25 | 4 |
| Jan '26 | 1,595 | 51 | 28.6 | 2.58 | 15.40 | 13 |
| Feb '26 | 1,421 | 51 | 32.6 | 1.58 | 10.80 | 10 |
| Mar '26 | 1,713 | 55 | 47.1 | 3.74 | 6.56 | 2 |
| Apr '26 | 1,518 | 51 | 59.3 | 2.46 | 0.88 | 0 |
| May '26 | 1,712 | 55 | 66.4 | 4.04 | 0.00 | 0 |
| Jun '26 | 1,462 | 49 | 80.4 | 2.94 | 0.00 | 0 |
| Jul '26 | 1,573 | 51 | 83.0 | 5.30 | 0.00 | 1 |
| Aug '26 | 1,617 | 52 | 80.3 | 2.19 | 0.00 | 1 |
| Sep '26 | 125 | 42 | 72.8 | 0.75 | 0.00 | 0 |
Last 14 days
Model decomposition — every factor is stored per day
| Date | Visits | Base | Wx × | Condition |
|---|---|---|---|---|
| Sep 3, 2026 | 42 | 61 | 0.95 | Rain |
| Sep 2, 2026 | 44 | 61 | 1.00 | Cloudy |
| Sep 1, 2026 | 39 | 61 | 0.91 | Rain |
| Aug 31, 2026 | 39 | 61 | 1.00 | Cloudy |
| Aug 30, 2026 | 51 | 61 | 1.00 | Cloudy |
| Aug 29, 2026 | 86 | 61 | 1.00 | Cloudy |
| Aug 28, 2026 | 60 | 61 | 0.95 | Rain |
| Aug 27, 2026 | 47 | 61 | 0.95 | Rain |
| Aug 26, 2026 | 44 | 61 | 1.00 | Cloudy |
| Aug 25, 2026 | 42 | 61 | 0.95 | Rain |
| Aug 24, 2026 | 37 | 61 | 0.95 | Rain |
| Aug 23, 2026 | 48 | 61 | 0.94 | Rain |
| Aug 22, 2026 | 89 | 61 | 1.00 | Rain |
| Aug 21, 2026 | 60 | 61 | 1.00 | Cloudy |
Member locations
1 location under Frazier & Son
- Frazier & Son FurnitureSwanzey, NH · MAIN
30-day modeled average 51 vs prior 30 days 50 (+2.0%). Benign-weather average 53 vs adverse-weather average 48.