Store Intelligence · location #28
Berk's Furnitue & Mattress — Berk's Furniture & Mattress Outlet
232 Main Street · Hackettstown, NJ 07840 · BRANCH · Market tier 2 · Contact: Justin Berkowitz
Berk's Furnitue & Mattress — member since Jan 18, 2017
Modeled visits / day
89
band: Low
Cumulative modeled visits
54,173
611 days modeled
Weather sensitivity
16.3%
High · 126 adverse days
Severe weather days
35
75.4 in rain · 50.9 in snow
Modeled foot traffic
Last 180 days of modeled daily visits
Modeled Sales — Demo Data
Loading demo sales for this location
Weekday pattern
Average modeled visits by day of week
Observed condition mix
Share of days by weather condition group
- Rain45% · 274d
- Cloudy44% · 267d
- Snow9% · 58d
- Clear2% · 12d
Weather vs modeled demand
Daily high temperature against modeled visits
Monthly history
Modeled traffic alongside observed weather
| Month | Visits | Per day | Avg high | Rain | Snow | Severe |
|---|---|---|---|---|---|---|
| Jan '25 | 2,864 | 92 | 31.0 | 1.27 | 3.31 | 5 |
| Feb '25 | 2,439 | 87 | 37.2 | 2.88 | 7.86 | 2 |
| Mar '25 | 3,167 | 102 | 54.4 | 3.95 | 0.06 | 1 |
| Apr '25 | 2,486 | 83 | 60.3 | 3.72 | 4.55 | 1 |
| May '25 | 2,905 | 94 | 67.4 | 8.04 | 0.00 | 1 |
| Jun '25 | 2,489 | 83 | 78.2 | 3.36 | 0.00 | 0 |
| Jul '25 | 2,664 | 86 | 85.4 | 3.92 | 0.00 | 0 |
| Aug '25 | 2,886 | 93 | 78.6 | 1.99 | 0.00 | 1 |
| Sep '25 | 2,533 | 84 | 75.4 | 3.83 | 0.00 | 0 |
| Oct '25 | 2,644 | 85 | 63.1 | 2.65 | 0.00 | 1 |
| Nov '25 | 2,955 | 99 | 49.8 | 2.90 | 1.24 | 0 |
| Dec '25 | 2,553 | 82 | 35.1 | 3.26 | 9.70 | 3 |
| Jan '26 | 2,680 | 86 | 31.2 | 2.88 | 15.52 | 9 |
| Feb '26 | 2,476 | 88 | 34.3 | 1.32 | 6.50 | 6 |
| Mar '26 | 2,982 | 96 | 53.1 | 4.78 | 1.99 | 0 |
| Apr '26 | 2,596 | 87 | 62.2 | 2.67 | 0.19 | 0 |
| May '26 | 2,948 | 95 | 69.7 | 3.27 | 0.00 | 0 |
| Jun '26 | 2,475 | 83 | 81.0 | 3.71 | 0.00 | 0 |
| Jul '26 | 2,591 | 84 | 82.3 | 7.30 | 0.00 | 3 |
| Aug '26 | 2,641 | 85 | 80.2 | 6.25 | 0.00 | 2 |
| Sep '26 | 199 | 66 | 78.4 | 1.49 | 0.00 | 0 |
Last 14 days
Model decomposition — every factor is stored per day
| Date | Visits | Base | Wx × | Condition |
|---|---|---|---|---|
| Sep 3, 2026 | 71 | 90 | 0.86 | Rain |
| Sep 2, 2026 | 63 | 90 | 0.89 | Rain |
| Sep 1, 2026 | 65 | 90 | 0.87 | Rain |
| Aug 31, 2026 | 68 | 90 | 0.93 | Rain |
| Aug 30, 2026 | 73 | 90 | 0.89 | Rain |
| Aug 29, 2026 | 150 | 90 | 1.00 | Cloudy |
| Aug 28, 2026 | 93 | 90 | 0.92 | Rain |
| Aug 27, 2026 | 69 | 90 | 0.87 | Rain |
| Aug 26, 2026 | 72 | 90 | 1.00 | Cloudy |
| Aug 25, 2026 | 71 | 90 | 1.00 | Rain |
| Aug 24, 2026 | 70 | 90 | 1.00 | Rain |
| Aug 23, 2026 | 79 | 90 | 0.92 | Rain |
| Aug 22, 2026 | 135 | 90 | 0.93 | Rain |
| Aug 21, 2026 | 105 | 90 | 1.00 | Cloudy |
Member locations
2 locations under Berk's Furnitue & Mattress
- Berk's Furniture & MattressHackettstown, NJ · MAIN
- Berk's Furniture & Mattress OutletHackettstown, NJ · BRANCH
30-day modeled average 83 vs prior 30 days 83 (0.0%). Benign-weather average 92 vs adverse-weather average 77.