Store Intelligence · location #27
Berk's Furnitue & Mattress — Berk's Furniture & Mattress
320 Mountain Avenue · Hackettstown, NJ 07840 · MAIN · Market tier 2 · Contact: Justin Berkowitz
Berk's Furnitue & Mattress — member since Jan 18, 2017
Modeled visits / day
111
band: Normal
Cumulative modeled visits
68,217
613 days modeled
Weather sensitivity
10.5%
Moderate · 126 adverse days
Severe weather days
35
75.4 in rain · 50.9 in snow
Modeled foot traffic
Last 180 days of modeled daily visits
Modeled Sales — Demo Data
Loading demo sales for this location
Weekday pattern
Average modeled visits by day of week
Observed condition mix
Share of days by weather condition group
- Rain45% · 274d
- Cloudy44% · 269d
- Snow9% · 58d
- Clear2% · 12d
Weather vs modeled demand
Daily high temperature against modeled visits
Monthly history
Modeled traffic alongside observed weather
| Month | Visits | Per day | Avg high | Rain | Snow | Severe |
|---|---|---|---|---|---|---|
| Jan '25 | 3,599 | 116 | 31.0 | 1.27 | 3.31 | 5 |
| Feb '25 | 3,163 | 113 | 37.2 | 2.88 | 7.86 | 2 |
| Mar '25 | 3,903 | 126 | 54.4 | 3.95 | 0.06 | 1 |
| Apr '25 | 3,129 | 104 | 60.3 | 3.72 | 4.55 | 1 |
| May '25 | 3,680 | 119 | 67.4 | 8.04 | 0.00 | 1 |
| Jun '25 | 3,133 | 104 | 78.2 | 3.36 | 0.00 | 0 |
| Jul '25 | 3,338 | 108 | 85.4 | 3.92 | 0.00 | 0 |
| Aug '25 | 3,571 | 115 | 78.6 | 1.99 | 0.00 | 1 |
| Sep '25 | 3,152 | 105 | 75.4 | 3.83 | 0.00 | 0 |
| Oct '25 | 3,300 | 106 | 63.1 | 2.65 | 0.00 | 1 |
| Nov '25 | 3,674 | 122 | 49.8 | 2.90 | 1.24 | 0 |
| Dec '25 | 3,236 | 104 | 35.1 | 3.26 | 9.70 | 3 |
| Jan '26 | 3,475 | 112 | 31.2 | 2.88 | 15.52 | 9 |
| Feb '26 | 3,078 | 110 | 34.3 | 1.32 | 6.50 | 6 |
| Mar '26 | 3,734 | 120 | 53.1 | 4.78 | 1.99 | 0 |
| Apr '26 | 3,223 | 107 | 62.2 | 2.67 | 0.19 | 0 |
| May '26 | 3,702 | 119 | 69.7 | 3.27 | 0.00 | 0 |
| Jun '26 | 3,111 | 104 | 81.0 | 3.71 | 0.00 | 0 |
| Jul '26 | 3,260 | 105 | 82.3 | 7.30 | 0.00 | 3 |
| Aug '26 | 3,334 | 108 | 80.2 | 6.25 | 0.00 | 2 |
| Sep '26 | 422 | 84 | 75.6 | 1.49 | 0.00 | 0 |
Last 14 days
Model decomposition — every factor is stored per day
| Date | Visits | Base | Wx × | Condition |
|---|---|---|---|---|
| Sep 15, 2026 | 92 | 111 | 1.00 | Cloudy |
| Sep 14, 2026 | 81 | 111 | 1.00 | Cloudy |
| Sep 3, 2026 | 91 | 111 | 0.90 | Rain |
| Sep 2, 2026 | 80 | 111 | 0.92 | Rain |
| Sep 1, 2026 | 78 | 111 | 0.91 | Rain |
| Aug 31, 2026 | 82 | 111 | 0.95 | Rain |
| Aug 30, 2026 | 95 | 111 | 0.92 | Rain |
| Aug 29, 2026 | 172 | 111 | 1.00 | Cloudy |
| Aug 28, 2026 | 124 | 111 | 0.94 | Rain |
| Aug 27, 2026 | 91 | 111 | 0.91 | Rain |
| Aug 26, 2026 | 95 | 111 | 1.00 | Cloudy |
| Aug 25, 2026 | 87 | 111 | 1.00 | Rain |
| Aug 24, 2026 | 85 | 111 | 1.00 | Rain |
| Aug 23, 2026 | 105 | 111 | 0.94 | Rain |
Member locations
2 locations under Berk's Furnitue & Mattress
- Berk's Furniture & MattressHackettstown, NJ · MAIN
- Berk's Furniture & Mattress OutletHackettstown, NJ · BRANCH
30-day modeled average 101 vs prior 30 days 105 (-3.8%). Benign-weather average 114 vs adverse-weather average 102.