Store Intelligence · location #199
Godwin's
401 W. Genesee Street · Lapeer, MI 48446 · BRANCH · Market tier 3 · Contact: Amy Blair
Godwin's — member since May 8, 1996
Modeled visits / day
159
band: High
Cumulative modeled visits
97,443
611 days modeled
Weather sensitivity
12.3%
Moderate · 115 adverse days
Severe weather days
31
53.4 in rain · 56.7 in snow
Modeled foot traffic
Last 180 days of modeled daily visits
Modeled Sales — Demo Data
Loading demo sales for this location
Weekday pattern
Average modeled visits by day of week
Observed condition mix
Share of days by weather condition group
- Rain41% · 249d
- Cloudy37% · 228d
- Snow19% · 118d
- Clear3% · 16d
Weather vs modeled demand
Daily high temperature against modeled visits
Monthly history
Modeled traffic alongside observed weather
| Month | Visits | Per day | Avg high | Rain | Snow | Severe |
|---|---|---|---|---|---|---|
| Jan '25 | 4,964 | 160 | 25.6 | 1.15 | 6.45 | 3 |
| Feb '25 | 4,349 | 155 | 29.2 | 1.56 | 10.20 | 4 |
| Mar '25 | 5,628 | 182 | 51.1 | 2.35 | 3.03 | 0 |
| Apr '25 | 4,509 | 150 | 56.8 | 3.37 | 2.59 | 1 |
| May '25 | 5,377 | 173 | 63.5 | 3.56 | 0.00 | 0 |
| Jun '25 | 4,585 | 153 | 79.3 | 3.29 | 0.00 | 0 |
| Jul '25 | 4,805 | 155 | 82.1 | 3.62 | 0.00 | 1 |
| Aug '25 | 5,100 | 165 | 77.7 | 2.31 | 0.00 | 0 |
| Sep '25 | 4,719 | 157 | 75.1 | 1.07 | 0.00 | 0 |
| Oct '25 | 4,817 | 155 | 63.1 | 2.14 | 0.00 | 1 |
| Nov '25 | 5,173 | 172 | 45.5 | 1.73 | 6.51 | 2 |
| Dec '25 | 4,467 | 144 | 32.2 | 3.23 | 9.89 | 3 |
| Jan '26 | 4,647 | 150 | 24.7 | 2.24 | 9.29 | 9 |
| Feb '26 | 4,437 | 158 | 33.3 | 1.48 | 4.38 | 5 |
| Mar '26 | 5,405 | 174 | 47.6 | 3.67 | 2.87 | 0 |
| Apr '26 | 4,524 | 151 | 59.1 | 4.37 | 1.46 | 1 |
| May '26 | 5,331 | 172 | 65.0 | 1.06 | 0.00 | 0 |
| Jun '26 | 4,459 | 149 | 75.6 | 4.70 | 0.00 | 1 |
| Jul '26 | 4,896 | 158 | 82.3 | 2.19 | 0.00 | 0 |
| Aug '26 | 4,875 | 157 | 79.0 | 3.66 | 0.00 | 0 |
| Sep '26 | 376 | 125 | 87.3 | 0.70 | 0.00 | 0 |
Last 14 days
Model decomposition — every factor is stored per day
| Date | Visits | Base | Wx × | Condition |
|---|---|---|---|---|
| Sep 3, 2026 | 138 | 137 | 0.92 | Rain |
| Sep 2, 2026 | 126 | 137 | 0.90 | Rain |
| Sep 1, 2026 | 112 | 137 | 0.94 | Rain |
| Aug 31, 2026 | 114 | 137 | 0.92 | Rain |
| Aug 30, 2026 | 135 | 137 | 0.89 | Rain |
| Aug 29, 2026 | 237 | 137 | 0.94 | Rain |
| Aug 28, 2026 | 191 | 137 | 1.00 | Rain |
| Aug 27, 2026 | 141 | 137 | 0.94 | Rain |
| Aug 26, 2026 | 120 | 137 | 0.89 | Rain |
| Aug 25, 2026 | 126 | 137 | 1.00 | Cloudy |
| Aug 24, 2026 | 130 | 137 | 1.00 | Rain |
| Aug 23, 2026 | 140 | 137 | 0.92 | Rain |
| Aug 22, 2026 | 233 | 137 | 0.87 | Rain |
| Aug 21, 2026 | 196 | 137 | 1.00 | Rain |
Member locations
13 locations under Godwin's
- Godwin'sSaginaw, MI · MAIN
- Godwin'sBad Axe, MI · BRANCH
- Godwin'sFenton, MI · BRANCH
- Godwin'sLapeer, MI · BRANCH
- Godwin'sLinwood, MI · BRANCH
- Godwin'sFort Gratiot, MI · BRANCH
- Godwin'sOwosso, MI · BRANCH
- Godwin'sMt. Pleasant, MI · BRANCH
- Godwin'sSaginaw, MI · BRANCH
- Godwin'sMidland, MI · BRANCH
- Godwin'sFlint, MI · BRANCH
- Godwin'sSandusky, MI · BRANCH
- Godwin's Furniture & Mattress 1stLapeer, MI · BRANCH
30-day modeled average 154 vs prior 30 days 155 (-0.6%). Benign-weather average 163 vs adverse-weather average 143.