Store Intelligence · location #201
Godwin's
4235 24th Avenue · Fort Gratiot, MI 48059 · BRANCH · Market tier 2 · Contact: Bob White
Godwin's — member since May 8, 1996
Modeled visits / day
97
band: Normal
Cumulative modeled visits
59,171
611 days modeled
Weather sensitivity
11.1%
Moderate · 127 adverse days
Severe weather days
29
57.9 in rain · 60.3 in snow
Modeled foot traffic
Last 180 days of modeled daily visits
Modeled Sales — Demo Data
Loading demo sales for this location
Weekday pattern
Average modeled visits by day of week
Observed condition mix
Share of days by weather condition group
- Rain40% · 247d
- Cloudy37% · 228d
- Snow19% · 119d
- Clear3% · 17d
Weather vs modeled demand
Daily high temperature against modeled visits
Monthly history
Modeled traffic alongside observed weather
| Month | Visits | Per day | Avg high | Rain | Snow | Severe |
|---|---|---|---|---|---|---|
| Jan '25 | 3,026 | 98 | 27.2 | 1.35 | 7.42 | 3 |
| Feb '25 | 2,586 | 92 | 30.1 | 1.97 | 12.21 | 5 |
| Mar '25 | 3,409 | 110 | 49.7 | 2.53 | 3.00 | 0 |
| Apr '25 | 2,738 | 91 | 54.4 | 3.10 | 2.04 | 0 |
| May '25 | 3,257 | 105 | 61.1 | 2.91 | 0.00 | 0 |
| Jun '25 | 2,745 | 92 | 75.5 | 5.05 | 0.00 | 1 |
| Jul '25 | 2,928 | 94 | 79.8 | 2.99 | 0.00 | 0 |
| Aug '25 | 3,149 | 102 | 75.6 | 1.59 | 0.00 | 0 |
| Sep '25 | 2,823 | 94 | 71.0 | 2.13 | 0.00 | 0 |
| Oct '25 | 2,875 | 93 | 61.8 | 2.46 | 0.00 | 1 |
| Nov '25 | 3,114 | 104 | 46.2 | 1.86 | 5.82 | 2 |
| Dec '25 | 2,815 | 91 | 32.9 | 2.83 | 8.24 | 2 |
| Jan '26 | 2,848 | 92 | 25.9 | 2.35 | 11.41 | 9 |
| Feb '26 | 2,743 | 98 | 32.5 | 1.41 | 4.00 | 4 |
| Mar '26 | 3,300 | 106 | 46.6 | 3.55 | 2.15 | 0 |
| Apr '26 | 2,731 | 91 | 57.3 | 5.44 | 3.91 | 1 |
| May '26 | 3,246 | 105 | 63.1 | 1.45 | 0.06 | 0 |
| Jun '26 | 2,741 | 91 | 74.6 | 4.35 | 0.00 | 1 |
| Jul '26 | 2,932 | 95 | 81.4 | 2.53 | 0.00 | 0 |
| Aug '26 | 2,941 | 95 | 78.1 | 5.00 | 0.00 | 0 |
| Sep '26 | 224 | 75 | 84.8 | 1.10 | 0.00 | 0 |
Last 14 days
Model decomposition — every factor is stored per day
| Date | Visits | Base | Wx × | Condition |
|---|---|---|---|---|
| Sep 3, 2026 | 78 | 97 | 0.92 | Rain |
| Sep 2, 2026 | 72 | 97 | 0.89 | Rain |
| Sep 1, 2026 | 74 | 97 | 1.00 | Cloudy |
| Aug 31, 2026 | 69 | 97 | 0.92 | Rain |
| Aug 30, 2026 | 79 | 97 | 0.89 | Rain |
| Aug 29, 2026 | 148 | 97 | 1.00 | Cloudy |
| Aug 28, 2026 | 110 | 97 | 1.00 | Cloudy |
| Aug 27, 2026 | 82 | 97 | 0.94 | Rain |
| Aug 26, 2026 | 72 | 97 | 0.92 | Rain |
| Aug 25, 2026 | 80 | 97 | 1.00 | Rain |
| Aug 24, 2026 | 73 | 97 | 0.94 | Rain |
| Aug 23, 2026 | 87 | 97 | 0.94 | Rain |
| Aug 22, 2026 | 148 | 97 | 0.90 | Rain |
| Aug 21, 2026 | 112 | 97 | 0.95 | Rain |
Member locations
13 locations under Godwin's
- Godwin'sSaginaw, MI · MAIN
- Godwin'sBad Axe, MI · BRANCH
- Godwin'sFenton, MI · BRANCH
- Godwin'sLapeer, MI · BRANCH
- Godwin'sLinwood, MI · BRANCH
- Godwin'sFort Gratiot, MI · BRANCH
- Godwin'sOwosso, MI · BRANCH
- Godwin'sMt. Pleasant, MI · BRANCH
- Godwin'sSaginaw, MI · BRANCH
- Godwin'sMidland, MI · BRANCH
- Godwin'sFlint, MI · BRANCH
- Godwin'sSandusky, MI · BRANCH
- Godwin's Furniture & Mattress 1stLapeer, MI · BRANCH
30-day modeled average 93 vs prior 30 days 93 (0.0%). Benign-weather average 99 vs adverse-weather average 88.