Network Explorer
Store Intelligence · location #198
Godwin's
1030 W. Silver Lake Road · Fenton, MI 48430 · BRANCH · Market tier 3
Godwin's — member since May 8, 1996
Modeled Foot Traffic
Modeled visits / day
129
-0.8% vs prior 30d
band: High
Cumulative modeled visits
78,590
611 days modeled
Weather sensitivity
14.4%
Moderate · 122 adverse days
Severe weather days
30
55.0 in rain · 54.9 in snow
Modeled foot traffic
Last 180 days of modeled daily visits
Modeled Sales — Demo Data
Loading demo sales for this location
Weekday pattern
Average modeled visits by day of week
Observed condition mix
Share of days by weather condition group
- Rain42% · 256d
- Cloudy35% · 214d
- Snow20% · 124d
- Clear3% · 17d
Weather vs modeled demand
Daily high temperature against modeled visits
Monthly history
Modeled traffic alongside observed weather
| Month | Visits | Per day | Avg high | Rain | Snow | Severe |
|---|---|---|---|---|---|---|
| Jan '25 | 3,766 | 121 | 25.6 | 1.81 | 8.08 | 5 |
| Feb '25 | 3,537 | 126 | 29.4 | 1.28 | 7.99 | 3 |
| Mar '25 | 4,557 | 147 | 51.7 | 2.20 | 2.84 | 0 |
| Apr '25 | 3,634 | 121 | 57.3 | 2.75 | 2.31 | 1 |
| May '25 | 4,368 | 141 | 64.5 | 3.37 | 0.00 | 0 |
| Jun '25 | 3,677 | 123 | 79.7 | 4.14 | 0.00 | 0 |
| Jul '25 | 3,834 | 124 | 82.2 | 3.99 | 0.00 | 1 |
| Aug '25 | 4,211 | 136 | 78.4 | 1.98 | 0.00 | 0 |
| Sep '25 | 3,878 | 129 | 75.3 | 1.38 | 0.00 | 0 |
| Oct '25 | 3,898 | 126 | 63.2 | 2.75 | 0.00 | 1 |
| Nov '25 | 4,169 | 139 | 45.5 | 1.56 | 6.73 | 2 |
| Dec '25 | 3,608 | 116 | 32.4 | 2.92 | 9.10 | 3 |
| Jan '26 | 3,564 | 115 | 24.8 | 2.13 | 9.26 | 9 |
| Feb '26 | 3,601 | 129 | 34.0 | 1.33 | 4.49 | 3 |
| Mar '26 | 4,394 | 142 | 49.0 | 3.75 | 2.18 | 0 |
| Apr '26 | 3,676 | 123 | 60.0 | 4.29 | 1.87 | 0 |
| May '26 | 4,372 | 141 | 65.1 | 1.17 | 0.06 | 0 |
| Jun '26 | 3,607 | 120 | 76.0 | 4.01 | 0.00 | 0 |
| Jul '26 | 3,974 | 128 | 82.5 | 2.92 | 0.00 | 1 |
| Aug '26 | 3,958 | 128 | 78.7 | 4.46 | 0.00 | 1 |
| Sep '26 | 307 | 102 | 86.3 | 0.80 | 0.00 | 0 |
Last 14 days
Model decomposition — every factor is stored per day
| Date | Visits | Base | Wx × | Condition |
|---|---|---|---|---|
| Sep 3, 2026 | 102 | 112 | 0.87 | Rain |
| Sep 2, 2026 | 99 | 112 | 0.89 | Rain |
| Sep 1, 2026 | 106 | 112 | 1.00 | Rain |
| Aug 31, 2026 | 100 | 112 | 0.92 | Rain |
| Aug 30, 2026 | 110 | 112 | 0.88 | Rain |
| Aug 29, 2026 | 217 | 112 | 1.00 | Rain |
| Aug 28, 2026 | 161 | 112 | 1.00 | Rain |
| Aug 27, 2026 | 121 | 112 | 1.00 | Rain |
| Aug 26, 2026 | 95 | 112 | 0.90 | Rain |
| Aug 25, 2026 | 104 | 112 | 1.00 | Cloudy |
| Aug 24, 2026 | 109 | 112 | 1.00 | Rain |
| Aug 23, 2026 | 109 | 112 | 0.91 | Rain |
| Aug 22, 2026 | 148 | 112 | 0.66 | Rainsevere |
| Aug 21, 2026 | 143 | 112 | 0.93 | Rain |
Member locations
13 locations under Godwin's
- Godwin'sSaginaw, MI · MAIN
- Godwin'sBad Axe, MI · BRANCH
- Godwin'sFenton, MI · BRANCH
- Godwin'sLapeer, MI · BRANCH
- Godwin'sLinwood, MI · BRANCH
- Godwin'sFort Gratiot, MI · BRANCH
- Godwin'sOwosso, MI · BRANCH
- Godwin'sMt. Pleasant, MI · BRANCH
- Godwin'sSaginaw, MI · BRANCH
- Godwin'sMidland, MI · BRANCH
- Godwin'sFlint, MI · BRANCH
- Godwin'sSandusky, MI · BRANCH
- Godwin's Furniture & Mattress 1stLapeer, MI · BRANCH
30-day modeled average 126 vs prior 30 days 127 (-0.8%). Benign-weather average 132 vs adverse-weather average 113.