Store Intelligence · location #203
Godwin's
4858 East Pickard · Mt. Pleasant, MI 48858 · BRANCH · Market tier 2 · Contact: Gethin Godwin
Godwin's — member since May 8, 1996
Modeled visits / day
94
band: Low
Cumulative modeled visits
57,472
614 days modeled
Weather sensitivity
14.6%
Moderate · 119 adverse days
Severe weather days
32
54.6 in rain · 46.7 in snow
Modeled foot traffic
Last 180 days of modeled daily visits
Modeled Sales — Demo Data
Loading demo sales for this location
Weekday pattern
Average modeled visits by day of week
Observed condition mix
Share of days by weather condition group
- Cloudy43% · 264d
- Rain36% · 219d
- Snow19% · 114d
- Clear3% · 17d
Weather vs modeled demand
Daily high temperature against modeled visits
Monthly history
Modeled traffic alongside observed weather
| Month | Visits | Per day | Avg high | Rain | Snow | Severe |
|---|---|---|---|---|---|---|
| Jan '25 | 2,934 | 95 | 26.1 | 0.69 | 4.72 | 5 |
| Feb '25 | 2,571 | 92 | 28.2 | 1.19 | 7.97 | 6 |
| Mar '25 | 3,294 | 106 | 50.1 | 3.53 | 2.76 | 0 |
| Apr '25 | 2,695 | 90 | 56.4 | 2.35 | 1.82 | 0 |
| May '25 | 3,200 | 103 | 64.6 | 3.29 | 0.00 | 0 |
| Jun '25 | 2,627 | 88 | 79.9 | 3.75 | 0.00 | 0 |
| Jul '25 | 2,783 | 90 | 82.4 | 3.95 | 0.00 | 0 |
| Aug '25 | 3,044 | 98 | 79.3 | 1.01 | 0.00 | 0 |
| Sep '25 | 2,751 | 92 | 75.0 | 1.11 | 0.00 | 0 |
| Oct '25 | 2,772 | 89 | 62.9 | 2.17 | 0.00 | 1 |
| Nov '25 | 3,008 | 100 | 44.8 | 1.37 | 5.70 | 1 |
| Dec '25 | 2,680 | 86 | 30.6 | 2.66 | 8.35 | 3 |
| Jan '26 | 2,690 | 87 | 24.7 | 2.58 | 7.83 | 11 |
| Feb '26 | 2,666 | 95 | 33.8 | 1.39 | 2.54 | 4 |
| Mar '26 | 3,139 | 101 | 46.5 | 4.96 | 4.05 | 0 |
| Apr '26 | 2,607 | 87 | 59.3 | 6.00 | 0.97 | 0 |
| May '26 | 3,191 | 103 | 66.0 | 1.25 | 0.00 | 0 |
| Jun '26 | 2,635 | 88 | 77.1 | 3.55 | 0.00 | 0 |
| Jul '26 | 2,888 | 93 | 84.6 | 2.18 | 0.00 | 0 |
| Aug '26 | 2,863 | 92 | 78.9 | 4.01 | 0.00 | 0 |
| Sep '26 | 434 | 72 | 78.0 | 1.63 | 0.00 | 1 |
Last 14 days
Model decomposition — every factor is stored per day
| Date | Visits | Base | Wx × | Condition |
|---|---|---|---|---|
| Sep 16, 2026 | 80 | 95 | 1.00 | Cloudy |
| Sep 15, 2026 | 54 | 95 | 0.70 | Rainsevere |
| Sep 14, 2026 | 75 | 95 | 1.00 | Cloudy |
| Sep 3, 2026 | 81 | 95 | 0.92 | Rain |
| Sep 2, 2026 | 73 | 95 | 0.93 | Rain |
| Sep 1, 2026 | 71 | 95 | 1.00 | Rain |
| Aug 31, 2026 | 66 | 95 | 0.90 | Rain |
| Aug 30, 2026 | 86 | 95 | 0.93 | Rain |
| Aug 29, 2026 | 154 | 95 | 1.00 | Rain |
| Aug 28, 2026 | 114 | 95 | 1.00 | Rain |
| Aug 27, 2026 | 85 | 95 | 1.00 | Rain |
| Aug 26, 2026 | 70 | 95 | 0.88 | Rain |
| Aug 25, 2026 | 77 | 95 | 1.00 | Cloudy |
| Aug 24, 2026 | 76 | 95 | 1.00 | Cloudy |
Member locations
13 locations under Godwin's
- Godwin'sSaginaw, MI · MAIN
- Godwin'sBad Axe, MI · BRANCH
- Godwin'sFenton, MI · BRANCH
- Godwin'sLapeer, MI · BRANCH
- Godwin'sLinwood, MI · BRANCH
- Godwin'sFort Gratiot, MI · BRANCH
- Godwin'sOwosso, MI · BRANCH
- Godwin'sMt. Pleasant, MI · BRANCH
- Godwin'sSaginaw, MI · BRANCH
- Godwin'sMidland, MI · BRANCH
- Godwin'sFlint, MI · BRANCH
- Godwin'sSandusky, MI · BRANCH
- Godwin's Furniture & Mattress 1stLapeer, MI · BRANCH
30-day modeled average 85 vs prior 30 days 93 (-8.6%). Benign-weather average 96 vs adverse-weather average 82.